Aviation and Tourism Hospitality is a technical bachelor's degree program designed to prepare highly skilled professionals in the field of aviation and tourism hospitality. The program equips graduates with the knowledge and practical competencies required to deliver and manage high-quality hospitality services at airports, onboard aircraft, and in tourism and hospitality establishments.
Students receive hands-on technical training in global reservation systems, passenger experience management, aviation safety and security procedures, and the application of artificial intelligence technologies in the hospitality industry. The program also emphasizes the development of communication skills and foreign language proficiency, enabling graduates to perform effectively while meeting international quality standards in the aviation and tourism sectors..The program is committed to providing students with the technical knowledge, practical skills, and professional competencies required to work as specialized technicians in the fields of aviation hospitality and tourism. It places a strong emphasis on hands-on training, experiential learning, and industry-based applications to ensure graduates are well prepared for professional practice.
The program also seeks to develop graduates who can effectively meet the evolving needs of the labor market and contribute to enhancing service quality within airlines, airports, and tourism establishments.
Furthermore, the program aims to prepare highly qualified professionals capable of operating and managing passenger services in both ground and inflight environments, delivering hotel and tourism hospitality services, supervising passenger safety and aviation security procedures, and coordinating travel operations and tourism events. These learning outcomes are aligned with the requirements of Level 7 of the professional pathway within the Jordanian National Qualifications Framework (JNQF).
Importance of the Program to the Jordanian Labor Market
- Expansion of Airports and Air Transport Services: Jordan is witnessing continuous expansion in the capacity of Queen Alia International Airport, along with the development of Amman Civil Airport and King Hussein International Airport in Aqaba. This growth is creating an increasing demand for qualified professionals in passenger hospitality services and ground handling operations.
- Growth in Tourist Air Traffic: Jordan's strategic geographic location and its rich historical and cultural heritage make it a significant tourism destination, resulting in increasing tourist air traffic. This creates a growing need for hospitality professionals who are capable of managing the passenger and tourist experience efficiently while adhering to international standards.
- Modernization of Tourism and Hospitality Infrastructure: The Jordan Tourism Board and hospitality establishments are modernizing their operations through the adoption of advanced technologies, including digital reservation systems and customer relationship management (CRM) platforms. This transformation has created a growing demand for bachelor's degree graduates with the technical expertise required to operate and manage these systems effectively.
- Shortage of Specialized National Talent: Many organizations continue to rely on limited in-house training or expatriate expertise due to the lack of local academic programs that equip graduates with advanced skills integrating hospitality with aviation technologies.
Career Opportunities
- Government and Administrative Authorities Related to Tourism and Aviation (such as the Civil Aviation Regulatory Commission and the Ministry of Tourism).
- Research and Development Institutions in the Field of Tourism and Hospitality.
- Airports.
- Airlines.
- Global Hotel, Resort, and Tourism Facility Management Companies.